Building Better Legal with NoCode

Chad, the founder of Better Legal, shares his journey from traditional development to no-code and the success of his online SaaS legal company. He started with no-code tools like Webmerge, Typeform, Asana, and Zapier to build a business formation company. As the business grew, he transitioned to custom development and eventually discovered Bubble, which allowed him to replicate his custom code in a fraction of the time. Today, Better Legal has over 17,000 users, forms over 16,000 businesses, and generates over $2 million in revenue. Chad's advice to non-technical founders is to find a problem that frustrates them and leverage no-code and AI tools to build a solution.

Takeaways

No-code tools like Bubble can be a game-changer for non-technical founders, allowing them to build and scale software businesses without extensive coding knowledge.
Identify a problem that frustrates you personally and use that as the motivation to build a solution.
Leverage the power of AI to automate and streamline processes, such as converting videos to written content or creating chatbots for customer support.
Transparency and sharing knowledge within the no-code community can be incredibly valuable and inspiring for others.

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Chapters

00:00
Introduction and Background

07:03
Transitioning from Traditional Development to No-Code

14:55
The Power of Bubble: Replicating Custom Code

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Companies

Dell Computers
Chad’s first job out of college, where he worked in sales.
Better Legal
Chad’s company that provides online legal services, which transitioned from traditional development to NoCode solutions.
Squarespace
Mentioned as an example of a website builder Chad initially tried to emulate.
Uber Eats
Chad developed a similar service for food trucks before focusing on Better Legal.
NewEgg.com
Where Chad purchased parts for his server setup in the early days of his business.
Salesforce
Used by Better Legal for customer management before transitioning to Bubble.io.
Bubble.io
NoCode platform used by Chad to rebuild Better Legal’s infrastructure.
Facebook group
For initial connection
Twilio
Mentioned in the context of early work experience

Frameworks and Strategies Summary

NoCode Development
Description: Utilizing platforms and tools that allow the creation of applications without needing to write traditional code. NoCode solutions were pivotal for Chad in developing and scaling Better Legal.
Resources: Bubble.io, Zapier, Webmerge

Iterative Development and Scaling
Description: Building initial versions with available tools and iteratively improving them based on feedback and needs. Chad discussed starting with basic NoCode tools and scaling up as requirements grew.
Resources: Bubble.io

Customer Relationship Management (CRM)
Description: Managing interactions with current and potential customers using data-driven strategies. Better Legal initially used Salesforce for CRM before moving to a NoCode solution.
Resources: Salesforce

Project Management Tools
Description: Tools like Asana and later Salesforce were used by Better Legal to manage projects and workflows before integrating custom solutions.
Resources: Asana

Third-Party Integrations
Description: Using services like Twilio for communications and Stripe for payments, integrated into Better Legal’s NoCode infrastructure.
Resources: Twilio, Stripe

Transition from Traditional Development to NoCode
Description: Chad’s journey from traditional software development (including physical servers and custom code) to leveraging NoCode platforms for greater efficiency and scalability.
Resources: AWS (traditional hosting), Heroku (platform-as-a-service)

Leveraging AI for Efficiency
Description: Using AI to automate processes and improve efficiency, such as generating written content from video instructions.
Resources: OpenAI

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