Choosing the Right Tools to Decide What Product to Build
Choosing the right product to build isn't just crucial—it's often the difference between a runaway success and a costly flop. But how do you make that choice? Well, that's where the right set of tools can be a game-changer.
From sussing out market demand to scrutinising your competitors, and from fine-tuning your product features to getting inside the minds of your customers, the right toolkit can make all the difference. In this blog, we'll go beyond the usual suspects and dig deep into a range of tools—some you've heard of, others you haven't—that can help you decide not just what product to build, but how to make it a winner.
To determine which product to build, consider the following:
- Market Research Tools: Tools such as Google Trends or SEMrush can show demand and interest in particular niches.
- Customer Surveys: Utilise SurveyMonkey or Google Forms for gathering customer feedback.
- Competitor Analysis: Use G2 for software products, SimilarWeb for website traffic, and carry out a SWOT analysis.
- A/B Testing Tools: Consider Optimizely or Google Optimise for testing product features.
- Idea Boards: Employ Trello or Asana to organise and prioritise ideas.
- BuiltWith: Analyse competitors' technology stacks.
- Display Ad Tools/Sniply: Assess the efficacy of ad campaigns and call-to-action elements.
- Financial Modelling Software: For cost and ROI analyses.
- Prototyping Tools: Use Sketch or Figma for UI/UX testing.
- Analytics Tools: Utilise Google Analytics or Mixpanel for analysing user behaviour.
What No-Code Tools Can Help You Choose the Right Product to Build?
Choosing the right product to build is a critical decision for any entrepreneur or business. The process often involves market research, customer validation, prototyping, development, and numerous other steps. Fortunately, there are a variety of tools that can streamline this complicated process, allowing you to focus on what truly matters: building a successful product.
Why No-Code?
In the past, you'd need extensive technical skills or a team of developers to build and test a product. No-code platforms have democratised this process, making it accessible for people without a technical background. Now, anyone can create functional prototypes, perform analytics, and automate workflows without writing a single line of code!
The No-Code Tools You Need
- Bubble: An all-in-one tool that allows you to build a Minimum Viable Product (MVP) without any coding. Ideal for prototyping and testing your idea quickly.
- Webflow: An excellent tool for web design and development that goes beyond templates. Webflow generates the code for you, allowing for fully custom layouts and complex animations.
- Zapier: Automate repetitive tasks by integrating different platforms.
- Typeform: The platform excels in creating dynamic forms tailored to user requirements.
- Outgrow: Specialises in creating interactive content like quizzes and calculators for market research.
- parabola.io: A no-code platform for data analysis and automation.
- Airtable: A flexible database tool for managing product ideas and feedback efficiently.
- Notion: An all-in-one workspace for project management, documentation, and collaboration.
- Glide: Create apps directly from Google Sheets for quick product validation tests.
- Carrd: Offers a streamlined solution for creating one-page websites tailored to various needs.
- MemberStack: Adds membership and user authentication features to no-code projects.
Be Proactive
Combining these tools in a cohesive, multi-stage strategy can provide a comprehensive solution to product development. It allows you to validate your product idea efficiently and launch with confidence.
By leveraging these no-code tools, you can significantly simplify the product development process and make informed decisions, thereby increasing your chances of success.
